Philosophy
Structural capital:
Companies start out as pure human
capital and then strive to build the
structural capital that makes them robust
and valuable. This consists of the
infrastructure, roles and processes, and
data of the organisation that enable
human capital to function. The stronger
these structures are, the harder it is to
succeed with digitalisation.
Informed decisions:
Performing in a fast-paced and complex
situation requires acute awareness and
informed decision making. The essence of
digitalisation is to provide everyone along
the value chain with just that information,
at the time they need it, in a way they
want it, and at a quality that they trust.
Scalability:
Proof of concepts may demonstrate
convincing solutions, but later as size and
numbers increase, a painful discovery is
made: the solution fails to scale. The
resulting cost and setback often puts an
end to the potential value creation.
Evaluating scalability at an early stage can
be hard - it is sometimes hidden away in
the very foundations of a solution, such as
in how information is represented.
Transformation:
When leaders begin challenging the value
of structural capital, when everyone trusts
themselves and each other making sound
and informed decisions, and when
solutions are chosen with the ability to
scale: that is when digital transformation
happens.
Creativity:
Open brainstorming is like shooting with a
shotgun - with enough ideas you may hit
the target, but a more directed approach
works better. Direction requires a purpose,
and purpose requires a problem. Always
work first for all involved to gain an
understanding of the problem - and who
owns it.
Team work:
No fun - no teamwork. Open the minds
and create connections by beginning every
session with having fun. Seriously;
laughter, smiles, or even silly jokes makes
teamwork so much more powerful.
Evangelise that magnitudes more value is
created in the interaction between people
in a team, rather than from the individuals
themselves.
Respect:
Everyone has a creative mind but often it
is locked up in some way. Showing
unconditional respect can be the key to
open it. Never judge by anyone’s position,
formal competence, curicullum, age, sex,
or colour - or even strange behaviour.
Never claim any kind of superiorior or
exclusive expertise. Welcome being
challenged when someone dicusses your
expert advice - or else your expertise
could become your mind’s prison.
Construct:
Innovating is constructing - so be
constructive. There may be bad ideas but
don’t kill them, it’s not constructive.
Instead, develop better ideas, and
contribute to moving in direction of a
solution to the problem. Producing
innovation is the sum of everyone’s
constructive contribution, much like when
ants build a nest.
DIGITAL
INNOVATION